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Product Marketing Manager Job

Job Classification:  Onsite

We Light the Way!


Acuity Brands (NYSE: AYI) is transforming the lighting industry. We take pride in our 12,000 employees, and they take pride in working with the best in the industry.  Join a team committed to lighting the way to a more brilliant, connected, and productive world.  Individually we are talented, but together we are unstoppable.  


A Product Marketing Manager will be primarily responsible for developing, implementing, and managing product management activities to provide optimum sales and profits to the organization. He/She will be translating a product portfolio/marketing strategy into an operational business plan and activate the same by working with various stakeholders and ensure business offerings are in line with market requirements. The position reports to the Product Group Marketing Manager.

The specific day-to-day job duties of the Product Marketing Manager position includes:

  • Market intelligence – be the expert on your customers, how they buy and their buying criteria; be the expert on your competition and how to gain a competitive advantage over them by solving customer problems
  • Communicate product strategy, plans and roadmaps
  • Develop product positioning and messaging that differentiates your products in the market
  • Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Conduct competitive analysis to determine product features and pricing. Translate customer feedback and market trends into clearly defined phased releases
  • Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Develop and implement a company-wide go-to-market plan, working with all departments to execute
  • Ability to generate high quality sales aids such as product guides, press releases and web content
  • Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
  • Perform ongoing analysis and propose necessary actions to ensure continued marketability of the product line
  • Run and project manage all the necessary operational duties to deliver on target and objectives especially related to NPIs (new product introductions) including activation, packaging, and positioning


In addition, the Product Marketing Manager must also possess the following skills:

  1. In-depth understanding of the North American lighting market
  2. Proven experience working with solid state lighting and product management
  3. Proven ability to work and motivate a variety of stakeholders to develop plans and achieve targets
  4. Excellent interpersonal skills and strong verbal skills, both verbal and written, to effectively understand and express complex issues and solutions


The minimum qualifications of the Product Marketing Manager include a U.S. Master’s in Electrical and Computer Engineering, plus at least three (3) years OR U.S. Bachelor’s in Electrical and Computer Engineering, plus at least three (5) years of proven professional experience in engineering, marketing and/or sales.


We invite you to apply today to join us as We Light the Way to a Brilliant, Productive, and Connected World!


Please utilize the internal career site to apply if you are a current employee at Acuity Brands. 


We value diversity and are an equal opportunity employer.  All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. 

Please click here and here for more information.


Accommodation for Applicants with Disabilities:  As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000.  Please clearly indicate what type of accommodation you are requesting and for what requisition. 


Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.


Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.

Req ID:  3344

Nearest Major Market: Boston

Job Segment: Engineer, Product Marketing, Electrical, Manager, Marketing, Engineering, Management

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