Loading...
Share this Job
Apply now »

Manager Marketing Job

Job Classification: 

We Light the Way!

 

Acuity Brands (NYSE: AYI) is transforming the lighting industry. We take pride in our 12,000 employees, and they take pride in working with the best in the industry.  Join a team committed to lighting the way to a more brilliant, connected, and productive world.  Individually we are talented, but together we are unstoppable.  

How you will contribute:

The Marketing Manager of Demand Generation executes product launch campaigns by creating and managing the development of all marketing communications including, but not limited to, sell sheets/brochures, digital marketing, SEO, videos, sample cases, advertisements, public relations and trade show support. In addition, this person is responsible for proactively developing and implementing plans/projects that positively impact the growth initiatives for multiple assigned groups and will be responsible for budget planning/management, project management and creative and production oversight. The individual should be able to create push and pull campaigns to generate awareness, leads and revenue and to nurture prospects through the buying funnel. This person should be capable of leading discussions and able to clearly articulate and present ideas.
(50%) - Plans/executes the strategic marketing communications plans for multiple products groups for new product launches and sustaining product changes. Works with product management/sales to identify key customer targets and develops appropriate marketing materials and product/services messaging. Plans and executes tasks and projects from concept to execution including sales collateral, social content, email campaigns, videos, public relations, advertising, direct mail, sample bags, sales letters, web pages, promotions and flyers. Manage all timetables, vendors, internal resources, deadlines and budgets. 
(25%) - Develops the strategic marketing plans for multiple brands/products groups. The marketing plan is crafted in unison with the business unit strategy, revenue objectives and product roadmap.  This role will formulate a marketing plan to achieve successful product launches and engaging campaigns as well as thought leadership for the target audience and industry.
(10%) - Executes campaigns to target audiences to drive awareness of products in market, generate leads for the sales organization and to ultimately, generate revenue. Actively partners with the vertical marketing organization to develop comprehensive demand generation campaigns with strong call-to-actions and clear conversion funnels. Develops related content and re-use for amplification on  website, blog streams and social media. Provides thought leadership and best practices.
(10%) - Utilizes ABS to drive continuous improvement in marketing and product development processes. Produces, monitors and reports on project status and operational KPIs. Works closely with business partners (product management, sales and sales support) and remote support teams, to encourage open and direct feedback. Creates and maintains standard work for best practices.
(5%) - Other sales and marketing duties as assigned by Director, Demand Generation

Qualified Applicants will have:

 

Experience Required
• Proven success in time management and an ability to deliver results on multiple projects.
• Superior oral and written communication skills with attention to detail and superior follow-through.
• 3-5 years of marketing and sales experience with an emphasis on B2B marketing and demand generation.
• Bachelor’s degree 3-5 years of applicable experien

Travel Requirements

    Physical Requirements

       

      We invite you to apply today to join us as We Light the Way to a Brilliant, Productive, and Connected World!

       

      We value diversity and are an equal opportunity employer.  All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. 

      Please click here and here for more information.

       

      Accommodation for Applicants with Disabilities:  As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000.  Please clearly indicate what type of accommodation you are requesting and for what requisition. 

       

      Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

       

      Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.

      Req ID:  2144


      Nearest Major Market: Atlanta

      Job Segment: Manager, Marketing Manager, Database, Communications, Marketing, Management, Technology

      Apply now »