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Digital Marketing Manager

Req ID:  5578
Remote Opportunities:  Remote

 

Distech Controls’ success and reputation are fueled by our world-class team of employees. We look for qualified individuals who are striving to succeed and that wish to actively contribute to our continued growth. Distech Controls values its team members and offers them a modern, motivating work environment, and competitive salaries and benefits.

 

Who is Distech Controls?

Distech Controls is a Canadian-based company located in Brossard, on the South Shore of Montreal (QC), with a European headquarter in Brignais (Lyon), France. We are proud to be part of the Acuity Brands family since 2015. Our mission is to connect people with intelligent building solutions for better health, better space, better efficiencies through our forward-thinking technologies and services. Our passion for innovation, quality and sustainability guides our business on a daily basis, as we light the way to a brilliant, productive and connected world.

 

Why Work for Distech Controls?

  • Innovative driven company
  • Dynamic workplace
  • Open minded company
  • Fast-paced company
  • Modern work environment designed for our employees Indoor and outdoor bistro areas, lounges, coffee stations

 

DCI - Distech Controls Inc. (North American headquarter)

  • Continuous professional development program
  • Extensive benefits, including annual performance bonus, group insurance and RRSP program
  • 5 floating days and 3 weeks’ vacation from year one (accrual)
  • Reward programs
  • LEED-Certified building
  • Foosball and ping-pong tables
  • Situated near quartier Dix30
  • On-site gym
  • Daily fresh fruit
  • Hot and cold beverages stations
  • Accessible transportation services including OPUS card reader onsite
  • Deep frozen meal prepared by culinary chefs
  • Rewards program

 

Job Summary

Reporting to the Vice President of Marketing, the Digital Marketing Manager will play a critical role in helping to develop and implement the overall digital marketing strategy for Distech Controls.
Technologically savvy and current on best practices, with the ability to adopt trends to fit our business objectives best, you’ll work cross-functionally with colleagues in marketing, product, sales, R&D, and design. The ideal candidate is a rockstar storyteller with strong digital marketing project management skills and the flexibility to support the organization’s growth by driving awareness and engagement with Distech Controls Brand.


 

Key Tasks & Responsibilities (Essential Functions)

•    Support the marketing team in creating and executing local and global marketing campaigns to support sales growth and brand awareness goals. 
•    Plan, develop and implement effective digital strategies (website, digital campaign, social networks, community management, SEM).
•    Define objectives and measure performance through effective segmentation and a deep understanding of our target verticals and customer personas.
•    Manage association relationships to ensure we are maximizing the benefits of lead generation and thought leadership efforts.
•    Own the tracking, campaign measurement, analytics, and dashboards for regular reporting.
•    Plan and execute A/B testing to optimize and improve our digital performance and costs over time. 
•    Maintain digital channels and interfaces, including images, graphics, and HTML elements that support the front-end marketing website, email, social media, and other digital platforms as necessary.
•    Monitor and animate the various online communities daily.
•    Ensure all email communications, advertising, and promotional digital materials adhere to corporate marketing and compliance standards.
•    Develop the editorial strategy, write, test, and optimize marketing copy for campaigns.
•    Collaborate with the design and marketing team on the visual component of advertisements, and potentially designing ads yourself using Adobe solutions.
•    Provide leadership on digital marketing best practices and stay updated on new industry trends to keep our team on the edge of innovation.
•    Provide competitive intelligence and analysis of the market trends.
•    Work closely with other marketing team members on key initiatives and provide backup support or collaboration as needed.
•    Provide direction and coordinate with external vendors as needed.

Experience (minimum experience required)

•    Bachelor’s degree in marketing or equivalent.
•    7 years minimum experience in web marketing and content creation/community management, B2B2C a plus.
•    Demonstrable experience leading and managing SEM, email, social media, and display advertising campaigns.
•    Previous experience managing multi-channel digital marketing campaigns in tech industry, startup organizations, or agency experience. 
•    Rock-star written and verbal communication skills in both French and English; must possess the ability to develop hard-hitting messaging and copy.
•    A power user of website and marketing tools such as Google Analytics, Google Adwords, LinkedIn, HotJar, SEMRush, Drift, Salesforce, or Pardot.
•    Strong analytical skills and proven ability to use data to optimize campaign performance and inform future strategies.
•    Experience setting up and optimizing campaigns on all major search engines.
•    Confidence in implementing and running A/B tests across copy, landing pages, and creative assets to increase engagement and conversion rates.
•    Detail-oriented, with superior project management and follow-through skills.
•    Work well under pressure, in a fast-paced, high-volume, and often ambiguous/fast-changing environment, and effectively and professionally handle challenging issues.
•    Knowledge of HTML, CSS, and JavaScript development and constraints a plus.
•    Previous experience managing website development a plus.
•    Previous experience designing creative assets highly desired.

We invite you to apply today to join us as We Light the Way to a Brilliant, Productive, and Connected World!

 

We value diversity and are an equal opportunity employer.  All qualified applicants will be considered for employment without regards to race, color, age, gender, sexual orientation, gender identity and expression, ethnicity or national origin, disability, pregnancy, religion, covered veteran status, protected genetic information, or any other characteristic protected by law. 

Please click here and here for more information.

 

Accommodation for Applicants with Disabilities:  As an equal opportunity employer, Acuity Brands is committed to providing reasonable accommodations in its application process for qualified individuals with disabilities and disabled veterans. If you have difficulty using our online system due to a disability and need an accommodation, you may contact us at (770) 922-9000.  Please clearly indicate what type of accommodation you are requesting and for what requisition. 

 

Any unsolicited resumes sent to Acuity Brands from a third party, such as an Agency recruiter, including unsolicited resumes sent to an Acuity Brands mailing address, fax machine or email address, directly to Acuity Brands employees, or to Acuity Brands resume database will be considered Acuity Brands property. Acuity Brands will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

 

Acuity Brands will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor, but does not have the appropriate approvals to be engaged on a search.

 


Job Segment: Marketing Manager, Online Marketing, Pre-Sales, Interactive Marketing, SEM, Marketing, Sales

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